Our Mobile Commerce & Alternative Payments practice area is focused on helping companies adapt to the many innovations impacting the payments industry, particularly the paradigm shift towards the integrated marketing and payments experience that mobile technology can enable.
Our clients include traditional payments industry competitors, as well as new market entrants seeking a foothold in the payments and commerce value chain. Our Mobile Commerce & Alternative Payments practice encompasses an array of mobile services such as mobile wallets (including those built for remote & proximity payments), marketing/advertising applications (including targeted offers, shopping, search, and loyalty), and mobile banking & personal financial management. The practice also covers the e-commerce environment, alternative payment schemes, P2P, ticketing & transit, and supporting technologies, such as encryption/authentication, gateway/PSP processing, and digital wallets.
Client Profile
Our Mobile Commerce & Alternative Payments clients range from start-ups to some of the largest publicly traded companies. Almost every payments industry constituent seeks to leverage new technologies or is impacted by them, and therefore our client base spans the payments value chain.
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Product & Technology Expertise
Our Mobile Commerce & Alternative Payments practice area was launched in the late 1990s as the Internet became a viable sales channel, prepaid products were conceived, and the earliest versions of electronic P2P arrived in the market. Since then, we evaluated and participated in the development of many groundbreaking innovations. Our expertise spans most new products and supporting technologies, including:
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Project Highlights
We typically complete over a dozen emerging payments engagements each year in Mobile Commerce & Alternative Payments. The highlights below are representative of the type and scope of assignments, and the results we help clients achieve.
- Assisted a leading bank in evaluating an NFC payments program proposal from a wireless carrier.
- Developed mobile payments products for and structured financial institution relationships on behalf of a national mobile payments initiative.
- Supported leading MNOs in North America and Western Europe in developing their mobile commerce strategies.
- Evaluated the market opportunity for various forms of mobile payments for a leading multi-national payment processor.
- Studied the growth and merchant segment penetration of NFC on behalf of a national payments company.
- Authored a white paper on mobile payments, including deep-dives into specific regional markets for a financial services provider.
- Supported a mobile wallet/TSM technology company by assessing the market opportunity among banks and retailers.
- Assisted a card payments network to develop strategies to foster the development of e-commerce in markets across Europe.
- Assisted a major, international alternative payments scheme with its acquisition of an online payments company.
- Conducted several market research studies on e-commerce payments aggregators, gateways, and fraud/authentication solutions.
Insights
Evolving customer channels and new technologies are continually impacting the payments industry. While the last decade was characterized by the growth of e-commerce and the introduction of alternative payments, the next decade will likely be dominated by mobile commerce innovations. Today’s early examples of mobile payments are the first step; mobile has the potential to fundamentally re-shape the consumer experience and the industry landscape.
A sample of First Annapolis’s most recent perspectives on Mobile Commerce & Alternative Payments can be found below:
First Annapolis Navigator:
- Mobile Commerce & Alternative Payments: Special Edition Navigator
- Mobile Acquiring: New Tools for a New Market
- Mobile Payments Security and Risks
Press Releases:
- First Annapolis Publishes Mobile Person-to-Person Payments Study
- First Annapolis Publishes the Most Data-Intensive Mobile Banking & Payments Study of 2010
Leadership
The Mobile Commerce & Alternative Payments practice is headed by Lee Manfred, a partner with over 25 years of payments industry consulting experience. Lee manages a dedicated team of consultants and analysts that track the growth, adoption, technologies, competitors, economics, regulations, and other trends impacting mobile payments.
For more information on our Emerging Payments practice, please contact Lee Manfred whose contact information and biography can be accessed below:
