First Annapolis Releases FY 2013 Debit Benchmarking Results
In 2013, leading debit issuers saw, on average, 22.7 debit transactions per active card per month, 71% of which were routed via one of the signature branded networks. With an average ticket of $38.55 per month, average monthly spend per active debit card was approximately $873. For individual issuers, average monthly transactions per active card ranged from 20.0 to 24.8, with monthly per-card spend ranging from $723 to $948.
These results are based on data provided by 12 U.S. issuers representing 110MM debit cards in 2013 (approximately 36% of cards issued). First Annapolis’s Deposit Access & Payments Strategy practice tracks these metrics on a quarterly basis as part of its Debit Issuer Benchmarking Study.
Figure 1: Debit Issuer Benchmarking Study
2013 Full-Year Results
For more information about the study, or to become a participant, please contact Melissa Fox, Manager, firstname.lastname@example.org or Jake MacMichael, Analyst, email@example.com. They are members of our Deposit Access Practice, specializing in Debit and Prepaid.
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