First Annapolis Releases FY 2013 Debit Benchmarking Results


Navigator Edition: June 2014
By: Melissa Fox and Jake MacMichael

In 2013, leading debit issuers saw, on average, 22.7 debit transactions per active card per month, 71% of which were routed via one of the signature branded networks. With an average ticket of $38.55 per month, average monthly spend per active debit card was approximately $873. For individual issuers, average monthly transactions per active card ranged from 20.0 to 24.8, with monthly per-card spend ranging from $723 to $948.

These results are based on data provided by 12 U.S. issuers representing 110MM debit cards in 2013 (approximately 36% of cards issued). First Annapolis’s Deposit Access & Payments Strategy practice tracks these metrics on a quarterly basis as part of its Debit Issuer Benchmarking Study.

Figure 1: Debit Issuer Benchmarking Study
2013 Full-Year Results

Fig-1_-Debit-Issuer-Benchmarking-Study-2013-Full-Year-Results_v2Source: First Annapolis Consulting, Debit Issuer Benchmarking Study, FY 2013.

For more information about the study, or to become a participant, please contact Melissa Fox, Manager, melissa.fox@firstannapolis.com or Jake MacMichael, Analyst, jake.macmichael@firstannapolis.com. They are members of our Deposit Access Practice, specializing in Debit and Prepaid.

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