Partnership Finance is our flagship service offering and we are the market leader in forming, launching, renewing and restructuring card-based partnerships between issuers and partner organizations. Our clients include the world’s leading companies in the retail, airline, hotel, auto, and financial services markets. Our client reach is global in scope, and in addition to the U.S., we have advised partners in Canada, Mexico, U.K., Spain, Germany, France, Japan, South Africa and Australia.
Client Profile
Our clients include the most successful organizations and most recognized brands in the world. As indicated below, our clients span market sectors, channels, and geographical regions:
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Product & Program Expertise
We have extensive knowledge of partnership programs encompassing an array of products and structures. Over the course of nearly 20 years, we have advised clients at both a strategic and tactical level on a broad range of product and program matters related to their partnerships. A summary-level listing of our capabilities in the partnership area is provided in the table below.
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Project Highlights
In any given year, we complete over 50 projects on behalf of partners and issuers serving the partnership market segment. The highlights below are representative of the type and scope of assignments we complete by bringing specialized expertise to the benefit of clients.
- New Programs: Advised many of the nation’s largest retailers on the launch of new card programs in both the US and international markets. Clients include leading retailers in the specialty apparel, home goods, consumer electronics, and discounter sector.
- Product Expansion: Advised partners in many sectors on the addition of new card products to an existing offering. Projects include adding premium card products to a program, adding a co-brand card to a private label program, and adding debit and prepaid to a credit card program.
- Program Expansion: Assisted clients in expanding their card programs to international markets. Projects include several partnerships in Mexico, Canada, United Kingdom, and Japan for leading U.S. companies in the retail and travel sector.
- Renewals: Routinely advise partners on renewals of card partnership agreements. In 2008-2009, we advised the partners on three of the largest retail card programs as well as two of the largest travel programs. These programs alone totaled more than $40 billion in card receivables.
- Restructurings: Provide a range of diagnostic and negotiations support to clients in situations where a restructuring of the partnership program is warranted. Projects include restructuring a top 5 retail card program in the wake of the credit crisis, modifying the contractual arrangement for a program that expanded by way of acquiring another entity, and altering contractual commitments in light of the CARD Act.
Leadership
Our Partnership team draws on a pool of professionals with years of experience. Our leadership team has been with First Annapolis for 15 years and experience in all partnership sectors. The diversity of our client base coupled with the longevity of our client relationships allows us to bring insights that have been tested and proven.
For more information on our leadership team, please reference their biographies for contact information:
